Brics
Brics
Art Directors: ShahRukh Tailor & Laura Rouw
Copywriter: Corey Hambly
The Problem
Bric’s lacks household name recognition and luggage is an infrequent purchase typically made out of necessity. With an upcoming travel boom, more people are about to be traveling more than ever. It is imperative that Bric’s capitalizes on this opportunity to win over new customers by positioning themselves as the premiere option for those who take travel seriously.
Our Winning Aspiration
Bric’s isn’t for everyone. Just anyone who takes travel seriously.
Our Idea
Travel Further.